HomeStreet Bank – Picture Your Pride

At HomeStreet Bank, I created a campaign to celebrate Pride Month, called Picture Your Pride. Participants took a selfie with a printout of HomeStreet’s pride logo, then shared it on social media for the chance to win a prize. The campaign allowed us to showcase the company’s values while encouraging the community to show their pride or allyship.

Campaign branding

Text: Picture Your Pride Selfie Contest #HomeStreetPride

Sample Facebook post

Text: The Greenlake Branch got creative with their #HomeStreetPride. It’s your turn.

My favorite entry